Fort Worth has transformed into a notable production hub over the past decade, a change now officially recognized by state policy. Senate Bill 22, effective September 1, 2025, allocates approximately $1.5 billion over ten years, providing $300 million every two years to attract film and television projects to Texas.
Productions that employ local crews and primarily film in the state can receive rebates reaching 31 percent of their expenditures, a strategy aimed at competing with other leading states like Georgia and California.
The impact of this initiative is particularly visible in Fort Worth, where five series from producer Taylor Sheridan are currently in production. These include the second season of "Landman," the special operations drama "Lioness," and a spinoff of "Yellowstone" titled "The Madison."
According to Taylor Hardy, head of the Fort Worth Film Commission, the second season of "Landman" alone has employed over 3,850 individuals, encompassing cast, crew, and background talent. Hardy remarked on the significance of this development for the film industry in Fort Worth.
Since 2015, the total economic benefit of film production in Fort Worth has exceeded $700 million. Large productions can spend around $100,000 daily on local services, benefiting various businesses from hotels to caterers. Mayor Mattie Parker, who advocated for the incentives in Austin, emphasized the importance of aligning Fort Worth with other industries.
Recent productions have showcased the extensive reach of this work beyond Fort Worth. "Dutton Ranch," a sequel to "Yellowstone," filmed across North Texas, while "Frisco King," featuring Samuel L. Jackson, began in Fort Worth before moving to other cities. Unlike previous efforts, many companies are now establishing operations in the area, with Red Productions managing a local studio and Hillwood planning new sound stages.
This new law provides a long-term framework for growth, allowing production companies to commit to leases and enabling local workers to invest in housing.
