Texas
World Cup by the Numbers: What the 2026 Tournament's $1.5 Billion North Texas Wave Means for Howe
AT&T Stadium hosts 9 World Cup matches, Visit Dallas data shows July 2026 hotel revenue pacing 58 percent above last year, and short-term rentals are up 40 percent in June. A Howe-area look at the U.S. 75 corridor opportunity.
Nadia HassanJune 14, 20268 min read